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本次活动为线上+线下活动，具体报名形式参考文中引导

百万众筹：2020最佳众筹复盘及2021趋势解析

Reaching 1 Million Goal in Crowdfunding: Best 2020 campaign reviews and upcoming trends for 2021

对话严笑笑 （Indiegogo中国高级项目经理） 

A fireside chat with Shawn Yan, Senior Project Manager, Indiegogo China

3月11日晚7点！Startup Grind深圳将访谈严笑笑，Indiegogo中国的高级项目经理，谈谈那些在2020年众筹上展现了惊人的增长并在2021也不会停下脚步的行业。严笑笑将同我们分享他在2020年主导的、成功获得数百万美元的众筹案例，同时我们也会讨论决定大多数众筹活动成败的关键因素。

On March 11th at 7pm, Startup Grind Shenzhen will talk to Shawn Yan, senior project manager at Indiegogo China, about the products and industries that have shown remarkable growth in crowdfunding in 2020 and show no signs of stopping in 2021. Shawn will share his experience leading some of the multi-million-dollar success cases from 2020 and we will discuss the key factors that determine the success or failure of most crowdfunding campaigns.

本次活动会使用线下访谈，线上同步直播的形式！您可以任选一种适合自己的方式参与。具体报名方式和说明，请扫描下方二维码查看：

This event will use offline and online formats! You can choose any format that best suits you to participate. Please read carefully of the sign up instructions by scanning the QRcode below: 

活动背景 | Event Background

仅仅在北美地区，每年就有172亿美元流向了众筹项目。 2020年，尽管新冠疫情给各行各业都带来了挫折，但通过众筹筹集的资金量却增长了33.7％。 事实上， 在众筹平台上创建筹资活动，可让初创公司找到他们其最早期、最忠实的用户，并通过讲故事来打造他们各自的品牌。

$17.2 billion is generated yearly through crowdfunding in North America alone. In 2020, funds raised through crowdfunding grew by 33.7%, despite the setbacks of Covid-19. Creating a campaign on a crowdfunding platform enables startups to meet their most early and loyal consumers, and create strong brands through storytelling.

在成功众筹后，一些知名的中国本土品牌纷纷在海外市场迅速获得成功。Pamu耳塞，Ninebot，CZUR和Amazfit等品牌已成为海外市场家喻户晓的品牌；而它们的共同点是：他们都进行了成功的众筹，并筹集了数百万美元的资金。利用众筹，它们不仅为它们的新产品获得了资金，而且还打下了品牌基础。

Some of the most well-known home-grown Chinese brands have rocketed to success in overseas markets after successful crowdfunding campaigns. Brands like Pamu earbuds, Ninebot, CZUR and Amazfit, to name a few, have become household names in overseas markets - and the one thing they have in common is that they all ran successful crowdfunding campaigns raising millions of dollars. These crowdfunding success stories used crowdfunding to not only just fund their new products but also to build their brands.

但是，众筹项目的平均成功率仅为22％。 那么，如何打造一个成功的众筹项目？

However, the average success rate of crowdfunding is only 22%. What makes a campaign successful?

在本次Startup Grind深圳活动中，我们将对话严笑笑，Indiegogo中国的高级项目经理，谈谈那些在2020展现了惊人的增长并在2021也不会停下脚步的行业。严笑笑将同我们分享他在2020年主导的、成功获得数百万美元的案例，同时我们也会讨论决定大多数众筹活动成败的关键因素。

In this Startup Grind Shenzhen event, we talk to Shawn Yan, senior project manager at Indiegogo China, about the products and industries that have shown remarkable growth in crowdfunding in 2020 and show no signs of stopping in 2021. Shawn will share his experience leading some of the multi-million-dollar success cases from 2020 and we will discuss the key factors that determine the success or failure of most crowdfunding campaigns.

对于我们的创业社区，我们将分享有关创建最佳众筹项目的具体技巧和建议，以及如何将众筹用作品牌建立工具。

For our startup community, we will share concrete tips and advice on creating the best possible crowdfunding campaign, and how you can use crowdfunding as a brand-building tool.

在此活动中，我们将讨论以下问题：

During this event, we’ll discuss questions like:

• 我们可以从2020年筹资最多的成功案例中学到什么？

What can we learn from the most funded success stories of 2020?

• 与往年相比，2020年的众筹行业有何不同？

What’s been different in the crowdfunding industry in 2020 as compared to earlier years?

• 如何增加通过Indiegogo等众筹平台筹集100万美元以上资金的可能性？

What can a company do to increase it’s chances of raising $1 million+ on crowdfunding platforms like Indiegogo?

• 中国品牌如何在众筹中脱颖而出？

How can Chinese brands break through the clutter and stand out in crowdfunding?

• 众筹的未来趋势如何？到2021年，哪种产品需求最大？

What the future of crowdfunding looks like ? What kind of products are predicted to be the most in demand in 2021?

线下席位有限，期待您的加入！

We only have a limited number of offline tickets to offer!

特别提示 | Special Notice

​- 关于活动形式 About Event Formats

我们将在腾讯WeStart举办此次Startup Grind线下活动，并由腾讯会议协同举办线上活动。在注册时，您可选择参与活动的形式（线上或线下）。随后，根据您的选择，您将后续收到更多相应的信息。

*We are hosting this Startup Grind event offline at Tencent WeStart as well as online on Tencent meeting. When you sign up, you will be able to sign up for either the offline or the online version and will receive more information accordingly.

- 关于报名线下活动 About Offline Participation

您可以选择线下参与本次活动，地点为腾讯众创空间（下文中有标注具体地址）。线下活动报名名额为50人。

You can choose to attend this event offline in Shenzhen - it will be hosted at Tencent WeStart location (address at end of article). Offline tickets are limited to 50.

- 关于报名线上活动 About Online Participation

您在活动行报名时选择“线上活动”，并请正确填写您的电子邮箱地址。我们会在报名付款完成后向您的邮箱发送腾讯会议的直播地址与相关信息。如果您对此仍有疑问，可以加入我们的微信群咨询：

You can choose "Online Event" when you sign up on Huodongxing, and please fill up your email address correctly. After you complete the purchase, we will send you the Tencent Meeting link to your email. If you still have issues, you can join our event WeChat group for instructions. Please scan the group QRcode below to join:

- 关于疫情管制

届时，如因新冠管控限制导致线下活动无法照常举办，本次活动将以全线上的形式开展。届时，报名线下活动的观众可自动转为线上参与，并退还活动门票差价。

If the offline event cannot be held due to Covid-19 restrictions, this event will be switched to online-only. Offline tickets will automatically be converted to online tickets and the difference in fee will be refunded.

活动信息 | Event Info

日期：2021.03.11 （星期四）

Date: 11/3/2021 (Thursday)

时间：19:00 – 20:30

Time: 7 PM - 8:30 PM

形式：线上线下同步进行

Format: OFFLINE AND ONLINE *

地址：深圳南山区海云路软件产业基地6栋腾讯众创空间（深圳）

Venue: Tencent WeStart (Shenzhen)

Haiyun Road Software Industrial Base Block 6, Nanshan

语言：英文访谈

Language: English

活动流程 | Agenda

19:00 – 19:10 ：开场介绍

7 pm - 7:10 pm: Intro

19:10 – 20:00 ：对话严笑笑

7:10 pm - 8:00 pm: Fireside chat

20:00 – 20:30：观众问答

8:00 pm - 8:30 pm: Q&A

关于嘉宾 | About Speaker

严笑笑 Shawn Yan

Indiegogo中国区高级项目经理

Senior Project Manager of Indiegogo China

严笑笑，Indiegogo中国区高级项目经理，多年智能硬件众筹行业从业经验。管理众筹项目超过100个，其中包括包括Bluetti AC200, GPD WIN Max，Chuwi LarkBox 和Huami Amazfit X Curved Smartwatch等等多个百万项目。对智能硬件产品和海外市场具有敏锐的嗅觉。热衷于为优秀的中国硬件企业出海助力。

Shawn Yan, Senior Project Manager of Indiegogo China, has many years of experience in the intelligent hardware crowdfunding industry. He has managed over 100 crowdfunding projects, including multi-million projects such as the Bluetti AC200, GPD WIN Max, Chuwi LarkBox and Huami Amazfit X Curved Smartwatch. Shawn has a keen sense of smart hardware products and overseas markets. His aim is to help excellent Chinese hardware enterprises expand into overseas markets.

关于主持人 | About Host

陈怡 Nausheen I. Chen

Nausheen I. Chen (陈怡)，怡水文化CEO，为多家在Indiegogo筹得数百万美金的企业提供创意制片服务。

Nausheen I. Chen is the CEO of Zen & Zany media, which has created videos for several multi-million-dollar campaigns on Indiegogo.

主办方 | Organizer 

特约合作 | Special Partnership

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社区合作 | Partnerships

创业磨坊深圳团队

关于Startup Grind

Startup Grind是一个全球性的科技创业社区，致力于帮助企业家们相互学习、相互启发和资源交换。我们在超过600个城市，125个国家举办活动，每个月我们都会邀请到当地的企业创始人、创新者、教育者和投资人来参加我们的活动，和大家分享他们的个人故事以及他们在创建公司的道路上所得到的经验和教训。 

我们每月的炉边访谈、社交活动和年度会议都为大家提供了充足的机会，将那些优秀的初创公司和推动这些公司发展的人们联系在一起，开拓强大的支持网络，建成有意义的关系网和获得未来创业之路的灵感，访谈将通过社交媒体传播到世界各地创业者作为参考。想要了解更多信息，请访问 www.startupgrind.com  或者扫描以下二维码在微信上关注我们（微信号Startupgrind)

What is Startup Grind?

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 600 cities and 125 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit StartupGrind.com or follow us on twitter @StartupGrind.

Filming on Premises

作为宣传需求，您在活动中的图片、音频或视频有可能被全部或部分无偿采用为Startup Grind的宣传材料，如果您对此有异议，请于工作人员联系，我们会及时移除您存在异议的部分（邮件：geng@startupgrind.com）

For promotional purposes, the photos, voices or videos that contain your presence may be used voluntarily as Startup Grind's marketing materials without compensation. If you don't agree with our uses, please contact our staff for removing materials in question. (Email: geng@startupgrind.com)

过往嘉宾

Part of our Past Speakers：

深圳地区：

In Shenzhen:

Laurent Le Pen，第一个在Kickstarter上筹集到1百万美元的深圳地区创业者

Laurent Le Pen, first Shenzhener who raised 1 million on his kickstarter project omate.com

Allison Baum, HK director of General Assembly

Cyril Ebersweiler, (全球最大智能硬件孵化器HAXLR8R Network，SOSventure创始人)

Cyril Ebersweiler (AXLR8R Network, SOSventures)

Martin Li，Uber的环球开启者. Dexter Lu, 快递打车CEO

Martin Li, Globale Launcher of Uber. Dexter Lu, CEO of Kuaididache (快的打车, Biggest car calling app company in China)

郭列，全球最火头像应用”脸萌“创始人。

Lie Guo, founder of FaceQ , the hottest cartoon headshot app.

李松博士，珍爱网CEO&Founder

CEO of Seeed Studio，柴火创客空间和深圳Maker Faire

Internationally:

国际：

Linkedin创始人，Greylock合伙人，Facebook投资人

Co-Founder of Linkedin, GreyLock Partners , investor of facebook.

投资过Airbnb，Facebook, Foursquare, Jawbone, Coinbase, Pinterest, and Zulily

Invested in  Airbnb, Facebook, Foursquare, Jawbone, Coinbase, Pinterest, and Zulily

全球第一孵化器Y Combinator合伙人

Jawbone创始人，Jawbone是可穿戴设备的开创公司，它的UP智能手环占据全球可穿戴全球可穿戴设备市场份额20%以上。

PRESS媒体报道

 TechCrunch:一个自给自足的创业者的搏击俱乐部

“One might think of it as an entrepreneurial Elk’s Club or a national, self-sustaining of local affiliate networks … a la Fight Club.”

华尔街日报：以目标为在创业者，投资人，资本家，天使投资人，孵化器和其他人们之间建立联系的组织

“Aimed at creating relationships among entrepreneurs and venture capitalists, angel investors, incubators or just people looking for good ideas.”

- 进入官网查看更多See more at: http://startupgrind.com/shenzhen