10月13日，知了创新邀您与品牌营销专家Emmanuel 和社群产品专家 Adam共同探讨：初创公司如何建立品牌阵地？又怎样通过品牌社群的运营提升品牌营销能力？快来加入我们的活动吧！
Knowwell Marketing invites you to join Emmanuel and Adam，a brand marketing specialist as well as community product specialist , in the discussion of how to expand brand reach for startups and how to improve brand marketing through community building. Join us on Oct. 13th!
We have seen many startups that are excellent in technology, creativity and products but fail to afford expensive marketing campaigns and advertisements that could cost a great deal of money.
In fact, brand marketing is not just about advertisements and campaigns. For startups, the key is to build its own brand reach.
Brand reach begins with brand community in which product users could offer valuable advice for startups to make product iteration and some of them become loyal fans who will help spread the brand within their circles.
So, how to start brand community building from scratch?
Emmanuel 和Adam 将为我们解答这些问题：
They will give answers to the following questions:
1. How to start brand community building from scratch?
2. What are the common mistakes in brand community building?
3. How to run a brand community?
4. How to turn brand community into sales?
THE INTERVIEW IS IN ENGLISH
Emmanuel is the co-founder and Head of Marketing at Fastlane, an agency and consultancy which helps China-based businesses explore new opportunities, ranging from product to marketing, e-commerce to fulfilment. Previously, Emmanuel was one of the early members at OnePlus and has been in charge of the Global Digital Team. His team built a strong social media community through grassroots marketing, creative campaigns and word of mouth, contributing to positioning OnePlus as one of the most exciting community-driven brand.
Starting as a volunteer moderator and more importantly a fan, Adam finally joined OnePlus as Product Manager and Community Manager. He made plans for official forums and run relevant projects in compliance with overall product marketing In order to facilitate the integration of user feedback. He conceptualized, helped build, then managed the OnePlus closed beta program to it's current 300 plus members spanning for 4 generations of devices. He's experienced at building and managing communities and helps Fastlane’s clients develop their own communities.
Time: October 13st (Sat), 2:00PM-4:00PM
Address: A 208 Tech Temple, China University of Geosciences, 8 Yuexing 3rd Rd, Nanshan District, Shenzhen (Keyuan Metro Station, Exit D)
Language: English for presentation, English and Chinese for networking sessions
1:40 pm-2:00 pm 签到 Sign-in
2:00 pm-2:15 pm 茶歇和开场介绍 Welcome Drink & Mingle & Opening Intro
2:15 pm-3:25 pm 嘉宾演讲，问答环节 Presentation, Q&A
3:25 pm-4:00 pm 自由交流 Networking
早鸟票：10 元 Early-bird: 10RMB
晚鸟票：15 元 Late-bird: 15RMB
空降票：30 元 At the door: 30RMB
Knowell Marketing co.Ltd comprises of an overseas brand marketing team with international background, each member featuring rich experience in global brand marketing. Our job is to introduce customer’s products into global market and to drive sales as soon as products are launched. In striving for this objective, we will deliver wholehearted service for customers by helping them uncover product position and build overseas marketing strategy with our knowledge of smart hardware products and insights into overseas electronics consumer market. Our ultimate and consistent goal is to help customers build a globally competitive brand.
Emmanuel 艾曼努尔 Fastlane是一个助力中国企业出海的整合营销服务商。我们提供定制化的一站式解决方案服务，加速您的品牌在国际市场上的提升以及全球产品销售的增长。 我们的使命：我们致力于为合作伙伴构建安全有效的定制化品牌营销和供应链解决方案，更好地参与全球化竞争。 我们的愿景：把中国优质的创新产品带给全世界。 Fastlane is an integrated marketing service provider which assists Chinese enterprises to develop the overseas market. We provide customized one-stop solution service to accelerate your brand awareness on the global market and increase products sales. Our mission: In order to participate in the global competition, we dedicated to providing our collaborated partners with a safe, effective customized marketing environment and supply chain solution service. Our vision: introduce the high quality and innovated products to the world.
Fastlane is an integrated marketing service provider which assists Chinese enterprises to develop the overseas market. We provide customized one-stop solution service to accelerate your brand awareness on the global market and increase products sales.
Our mission: In order to participate in the global competition, we dedicated to providing our collaborated partners with a safe, effective customized marketing environment and supply chain solution service.
Our vision: introduce the high quality and innovated products to the world.
科技寺（股票代码839893），致力于为创业者服务，专注打造亚洲最具活力、 最具价值、 最国际化的创业社群，在上海、北京、深圳、杭州均有分店，入驻孵化的代表团队有36kr, Uber中国，Musical.ly，WeMedia，teambition，石墨文档，花点时间，活动行，艾瑞，新榜等。
TechTemple（NEEQ：839893） is a community and co-working space dedicated to startup companies.
Startup Zen is our philosophy which we strongly believe in. We offers full range service to our clients and we incubate some of those most potential companies inside of our hub.
We have 8 locations in Beijing, Shanghai, Shenzhen and Hangzhou in which not only work also event and parties are happening everyday and bring resources to the community.
it is useful and can learn a lot.
科技寺（股票代码839893），致力于为创业者服务，专注打造亚洲最具活力、 最具价值、 最国际化的创业社群，在上海、北京、深圳、杭州均有分号，入驻孵化的代表团队有36kr, Uber中国，Musical.ly，WeMedia，teambition，石墨文档，花点时间，艾瑞，新榜等。