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Startup Grind深圳三月 | 访谈.CO域名解决方案总监:Crystal Peterson “科技品牌全球推广的成功秘诀”

2019年3月9日 14:00 ~ 2019年3月9日 18:00

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    本活动访谈部分为英文

    THE INTERVIEW IS IN ENGLISH


    深圳有着众多面向全球市场的科技品牌!他们往往都面临着如何在各个国家打开商机的挑战和难题!3月9日,来Startup Grind深圳的活动,与成功在全球为科技产品打响品牌并且飞速正常的营销大师 Crystal Peterson深入交谈,学习她的“成功秘诀”吧!


    Many tech brands in Shenzhen are targeted to the global market and they are often faced with the difficulties and challenges of opening up business opportunities in foreign countries. Worry no more. On March 9th, come out to Startup Grind Shenzhen, and you will be meeting with the Master of Marketing on a global scale Crystal Peterson, who has successfully launched brands of various tech products overseas and gained fast growth. Let's see how she's done it!


    Topics of this event:


    1. 在全球范围内推广科技产品的最大挑战是什么,你如何处理的?

    1. Biggest challenges of marketing tech products on a global scale, how to deal with it?


    2. 如何在一个国外市场快速的发展资源和人脉,并制定营销和成长方案?

    2. How to swiftly build resources and network for developing the marketing and growth plans?


    3. 如何成功的领导一个全球团队,当团队成员在不同国家,拥有不同文化,甚至不同的思维方式时?

    3. What’s the key to successfully leading a global team where the staff may be scattered in different time zones, cultures and their mindsets for working may also vary?


    4. 女性如何在科技领域快速成长,克服不平等的现象?

    4. How can female workers grow their career path fast in the tech industry, balancing out the gender inequalities?


    以及更多...

    And more...


    关于嘉宾 | About the Guest



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    Crystal Peterson


     柯瑞丝,注册局服务部全球销售及渠道营销主管

    Head of Global Sales and Channel Marketing, Registry Services


    2005 年,柯瑞丝加入 Afilias – Mobile & Web Services division (dotMobi) ,任市场营销经理一职期间,在亚洲、欧洲和美国范围内,成功开展了多项大型营销活动,帮助.mobi 开拓全球市场。2007年至2009 年,柯瑞丝担任 Public Interest Registry 营销和公关经理,主要负责.ORG 的运营、营销和公关活动等。2010年,柯瑞丝加入.CO,任销售和渠道营销总监一职;2014 年,随.CO 加入中立星注册局服务部,作为全球销售和渠道营销总监, 负责旗下包括.biz 在内的多个域名产品的全球业务,是品牌发展的中坚力量。


    作为注册局解决方案主管,每年都要为了工作跑遍大半个地球, 出行里程超过160000公里。在满满的行程中,她总是踩着高跟鞋、显得气质优雅、神采奕奕。她把机场称作自己的家,她的护照从来不离她的手。 柯瑞丝是推动Neustar公司旗下.CO、.biz、.nyc以及.US 域名业务成长的关键力量。她为.CO的销售合作伙伴们提供无死角的服务和支持,她把大量的时间和精力花在 代表.CO在全球范围内培养与注册商以及代理商的合作关系。就像其他优秀的职场人士一样,她还有许多令人意想不到的的经历和才能.除了丰富的营销和管理工作经验之外,柯瑞丝曾经随多个专业舞蹈团体在美国做全国巡演。她还通过为发育性残疾人提供帮助来服务社会。

     

    更多请浏览https://www.linkedin.com/in/clpeterson/


    In 2005, Crystal joined the Afilias -- Mobile & Web Services division (dotMobi) as a marketing manager, where she successfully carried out a number of large-scale marketing activities in Asia, Europe and the United States to help mobi explore global markets. From 2007 to 2009, Chris was the Marketing and Public Relations Manager of Public Interest Registry, responsible for the operations, marketing and public relations activities of.org. In 2010, Crystal joined.co as sales and channel sales director. In 2014, she joined the Service Department of Neustar Registry Services with.co., as the Director of Global Sales and Channel Marketing, responsible for the global business of various domain name products including.biz, which is the backbone of brand development. 


    As the Head of Solutions for the Registry, she travels more than half of the world every year for work, with a travel distance of more than 160,000 kilometers. She always looks elegant and energetic in high heels during her busy schedules. She calls the airport her home, and her passport never leaves her hand. Crystal is the key driver of the growth of Neustar's.co,.biz,.nyc and.us domains. She provides all-dimensional services and support to all sales partners of.co, and she spends a lot of time and energy on behalf of.co in cultivating partnerships with registrars and agents around the world. Like other great professionals, she has many unexpected experiences and talents. In addition to her extensive marketing and management experience, Crystal has toured the United States with a number of professional dance groups. She also serves society by providing help to people with developmental disabilities.


     

    关于公司 | About Company


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    特邀主持 | About Co-host


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    Melody Zhong


    Melody Zhong 现任香港一家国际联属营销网络的BD经理,通过与地区在线出版商的营销合作,帮助公司接触目标消费者。在此之前,我从事的是市场营销伙伴关系和公关工作。在香港和中国大陆的10年经历中,我成功地为多个品牌发起了100多个营销活动,从科技、时尚、音乐到前途无量的OTA初创公司。


    Melody Zhong, currently BD manager for an international Affiliate Marketing Network in HK, helping companies reach target consumers through marketing partnerships with regional online publishers.  Before this role, I worked in marketing partnership and PR. In my 10 years experience in HK and mainland China, I have successfully launched more than 100 marketing campaigns for many brands ranging from tech, fashion and music to promising OTA startups. 


    活动信息 | Event Info


    时间:2019年03月09日(周六)2:00PM-5:00PM

    Time: March 9th (Sat), 2019 2:00PM-5:00PM

    地点:深圳市南山区粤兴三道8号中国地质大学产学研基地2楼科技寺(科苑地铁站D出口直行80m)

    Location:  A 208 Tech Temple, China University of Geosciences, 8 Yuexing 3rd Rd, Nanshan District, Shenzhen (Keyuan Metro Station, Exit D) 

    语言:访谈部分是英文 自由交流部分语言不限

    Language: English for the interview


    活动安排 | Agenda


    2:00PM - 2:30PM 观众签到、入场 Check-in

    2:30PM - 2:45PM 开场介绍 Opening Introduction

    2:45PM - 2:55PM 嘉宾介绍 A short intro of Crystal 

    2:55PM - 3:55PM 嘉宾访谈、观众问答 Fireside Chat & Q&A

    3:55PM - 5:00PM 自由讨论 Networking


    费用 | Fees

    早鸟票:30 元 Early-bird ticket: 30 RMB

    晚鸟票:40 元 Late-bird ticket: 40 RMB

    空降票:60 元 At the door ticket: 60 RMB

    该票价含现场小食、饮料等茶歇费用。因Startup Grind深圳在中国大陆为非营利机构,暂时无法开具发票,请理解。

    This price includes pizzas, drinks and other snacks. We are unable to provide invoices at this point, thank you for understanding.

    *If you are having trouble RSVPing at this page, please email:geng@startupgrind.com


    ❤~~免费获得女生专属猪猪抱枕~~❤

    .co's piggy pillow gift for all the girls!!

    购票签到即可领取 数量有限哦!


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    全体还送一年免费.CO域名!!!



    主办方 | Organizer 


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    联合主办方 | Co-organizer


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    特约合作 | Special Partnership


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    战略及社区合作 | Partnerships

    深圳谷歌开发技术使用者社区

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    Google AdWords深圳体验中心

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    创业磨坊深圳团队

     

    深圳地区负责人,张耕

    Grace Zhang, Shenzhen Chapter Director

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    Live, Laugh, Love.

    张耕(Grace)是一名活跃在深港科创社区推动者。她致力于联系志趣相同的小伙伴,推动企业家精神以及创造一些什么。中戏电影制片本科、美国Indiana University Bloomington媒介管理硕士毕业,曾任芝加哥双语科技记者,全职为深圳能源市场策划和品牌管理。在业余时间,她组织创业、互联网、IT相关活动,关注内容创业,并加入了一档博客节目 China Business Cast

    Email:geng@startupgrind.com 微信:27246054 (注明身份,来自活动行)


    Grace is an active participant in the Shenzhen-HK startup community. She contributes to the community by connecting like-minded people, promoting entreprenuerial values and doing her best to make something happen. She was once a film student in Beijing and the U.S., Chicago-based biligual tech reporter and now a marketing specialist at Shenzhen Energy. In her spare time, she organizes IT, Internet and startup related events, highly passioante about content product and has joined a podcast team called China Business CastPlease contact her at geng@startupgrind.com or add her on wechat: 27246054


    深圳地区联合总监,Jan Smejkal

    Shenzhen Chapter Co-Director,Startup Grind APEC Community Manager

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    Entrepreneur from the Czech Republic currently on a life's mission in Shenzhen, China. His experience includes building a branch of global startup, running the international trade company and being part of the Hult Prize Foundation that strives to change the world by bringing together the brightest students from all around the globe. He is passionate about startups and using the Startup Grind's amazing platform he shares his expertise and network to help, connect and educate members of the startup community. 

    Email: smejkal.jn@gmail.com

    全球合作伙伴

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    Google is committed to empowering entrepreneurs around the world through programs, partnerships, and our products.


    所有合作伙伴

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    关于Startup Grind
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    Startup Grind是一个全球性的科技创业社区,由谷歌供能,致力于帮助企业家们相互学习、相互启发和资源交换。我们在超过200个城市,85个国家举办活动,每个月我们都会邀请到当地的企业创始人、创新者、教育者和投资人来参加我们的活动,和大家分享他们的个人故事以及他们在创建公司的道路上所得到的经验和教训。 

    我们每月的炉边访谈、社交活动和年度会议都为大家提供了充足的机会,将那些优秀的初创公司和推动这些公司发展的人们联系在一起,开拓强大的支持网络,建成有意义的关系网和获得未来创业之路的灵感,访谈将通过社交媒体传播到世界各地创业者作为参考。想要了解更多信息,请访问 www.startupgrind.com  或者扫描以下二维码在微信上关注我们(微信号Startupgrind)

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    What is Startup Grind?

    Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 400 cities and 120 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit StartupGrind.com or follow us on twitter @StartupGrind.


    Filming on Premises


    作为宣传需求,您在活动中的图片、音频或视频有可能被全部或部分无偿采用为Startup Grind的宣传材料,如果您对此有异议,请于工作人员联系,我们会及时移除您存在异议的部分(邮件:geng@startupgrind.com)


    For promotional purposes, the photos, voices or videos that contain your presence may be used voluntarily as Startup Grind's marketing materials without compensation. If you don't agree with our uses, please contact our staff for removing materials in question. (Email: geng@startupgrind.com)


     

    过往嘉宾

    Part of our Past Speakers:

    深圳地区:

    In Shenzhen:

    Laurent Le Pen,第一个在Kickstarter上筹集到1百万美元的深圳地区创业者

    Laurent Le Pen, first Shenzhener who raised 1 million on his kickstarter project omate.com

    Allison Baum, HK director of General Assembly

    Cyril Ebersweiler, (全球最大智能硬件孵化器HAXLR8R Network,SOSventure创始人)

    Cyril Ebersweiler (AXLR8R Network, SOSventures)

    Martin Li,Uber的环球开启者. Dexter Lu, 快递打车CEO

    Martin Li, Globale Launcher of Uber. Dexter Lu, CEO of Kuaididache (快的打车, Biggest car calling app company in China)

    郭列,全球最火头像应用”脸萌“创始人。

    Lie Guo, founder of FaceQ , the hottest cartoon headshot app.

     

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    李松博士,珍爱网CEO&Founder

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    CEO of Seeed Studio,柴火创客空间和深圳Maker Faire

    Internationally:

    国际:

    Linkedin创始人,Greylock合伙人,Facebook投资人

    Co-Founder of Linkedin, GreyLock Partners , investor of facebook.

    投资过Airbnb,Facebook, Foursquare, Jawbone, Coinbase, Pinterest, and Zulily

    Invested in  Airbnb, Facebook, Foursquare, Jawbone, Coinbase, Pinterest, and Zulily

    全球第一孵化器Y Combinator合伙人

    Jawbone创始人,Jawbone是可穿戴设备的开创公司,它的UP智能手环占据全球可穿戴全球可穿戴设备市场份额20%以上。

     

     

    PRESS媒体报道

     

     TechCrunch:一个自给自足的创业者的搏击俱乐部

    “One might think of it as an entrepreneurial Elk’s Club or a national, self-sustaining of local affiliate networks … a la Fight Club.”


    华尔街日报:以目标为在创业者,投资人,资本家,天使投资人,孵化器和其他人们之间建立联系的组织

    “Aimed at creating relationships among entrepreneurs and venture capitalists, angel investors, incubators or just people looking for good ideas.”

     

     

    - 进入官网查看更多See more at: http://startupgrind.com/shenzhen


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