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Startup Grind深圳9月:初创公司如何建立品牌认知度

2018年9月1日 14:00 ~ 2018年9月1日 17:00

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    本活动访谈部分为英文

    THE INTERVIEW IS IN ENGLISH


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    9月1日!Startup Grind深圳将邀请三位市场营销领域的专家与大家一起来探讨:初创企业该如何通过长期的市场策略来创建令人印象深刻的品牌。讨论的话题将主要集中在三个方面:企业公关策略,个人品牌塑造和企业视觉品牌的建立。快快来报名加入我们的活动吧!

    On September 1st, Startup Grind Shenzhen has invited three marketing heavyweights with experience across three continents to share their insights on creating and developing memorable brands. They will cover long term marketing strategies, PR, visual branding, and much more!


    很多在中国的初创企业失败并不是因为他们的产品不好或者缺乏投资,而是因为它们没有在企业品牌塑造和公共策略之间建立紧密的联系。没有品牌认知度的初创企业很难充分发挥它最大的潜力。

    Many startups in China fail not because of poor products or lack of investment but because they fail to develop a cohesive branding and PR strategy. Without a brand, a startup cannot live up to it's full potential.


    用“冰山理论”来形容企业的营销和公关策略, 人们通常只看到突出水面的部分,但是真正推动企业前行的却是它所拥有的各类人才和资源。有时候,当初创企业开始准备制定市场策略了,却不知道从何入手。Marketing and PR strategies are like submarines. You only see the tip, but there's a ship full of manpower and resources that goes into propelling the submarine forward. And if you're a startup looking to build a marketing strategy of your own, you may not know where to start.


    Startup Grind为初创企业举办市场策略和视觉策略活动。我们将解决以下问题:初创企业应该如何把自己与竞争对手区分开来?描述怎样的品牌故事?初创企业应该如何针对不同的客户群设计并发展它们的品牌故事?创业企业是否应该考虑为其高层管理人员建立个人品牌?

    Startup Grind hosts a marketing and visual strategy event for startups. We will tackle questions like: How should startups differentiate themselves vs competition? What is a brand story? How should startups start thinking of their brand stories and developing them for different audiences? Should startups be thinking of personal branding for their top management along with company branding?


    关于嘉宾 | About the Guests


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    Josh Steimle


     MWI创始人,Influencer Inc创始人

    Founder of MWI, Influencer Inc


    Josh Steimle是一位作家,演说家,企业家和执行教练。 Josh是MWI的创始人,MWI是他于1999年创立的一家数字营销公司,在香港,新加坡,中国,英国和美国都设有办事处。他还是Influencer Inc的CEO,Influencer Inc是一家出版社也组织培训和各种活动,它致力于将公司高管培养成思想领袖类的人物。 “企业家杂志”2017年将Josh列入其值得关注的50位鼓舞人心的企业家名单中,福布斯认为他是2017年值得关注的25位市场营销影响者之一。Josh在Richtopia的100位最具影响力的CMO榜单中排名第7,且Josh在Leadtail最受欢迎和转发的人员CMO名单上排名11。

    Josh Steimle is an author, speaker, entrepreneur, and executive coach. Josh is the founder of MWI, a digital marketing firm he founded in 1999 with offices in Hong Kong, Singapore, China, the UK, and the US. He is also the CEO of Influencer Inc, a publishing, training, and events company that turns executives into thought leaders. Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017. Josh was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs, and Leadtail ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs.


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    Alessandro Cormio


    视觉设计师,Somos Digital公司

    Visual Designer, Somos Digital


    Alessandro Cormio是来自意大利的数字设计师,拥有与欧洲众多知名品牌如IBM欧洲、法拉利和杜卡迪等丰富合作经验。他擅长APP的界面设计/用户体验设计和网页设计,同时也从事品牌推广,平面设计和内容设计工作。

    他目前在深圳担任Somos Digital的视觉设计师,Somos Digital是一家美国和法国企业联合投资的数字营销公司,帮助客户开拓新市场并实现快速的增长。同时,他还为欧洲的客户提供项目服务。

    Alessandro Cormio is a digital designer from Italy with extensive experience working with leading European brands such as IBM Europe, Ferrari, and Ducati. His main focus is UX/UI for apps and web design, but he has also worked in branding, graphic design, and content design.

    He is currently based in Shenzhen working as the Visual Designer for Somos Digital, an American and French owned digital marketing company helping brands reach new markets and achieve faster growth. He also does occasional freelance projects for clients in Europe.


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    Chris Pereira


    公关与传播部

    PR and Communications Department


    Chris Pereira来自加拿大,拥有多年公关和传播专业经验。他在中国工作长达15年,目前在华为公关与传播部门作为高级管理人员为最高领导层提供支持,他的工作包括演讲稿新闻稿,白皮书和营销材料的撰写。熟练掌握中英文两种语言的(包括书面语/口语)的Chris 曾经服务过数百家公司包含数十家财富500强企业。

    Chris Pereira is an experienced PR and communications professional from Canada with 10+ years of experience. He has 15 years of experience in China, and is currently working in top-level public affairs and communications at Huawei Technologies, providing support to top leadership, including speech writing, press release writing, whitepapers, and marketing materials. Fully bilingual (written/spoken) in Chinese and English, Chris has created content for hundreds of companies, and dozens of Fortune 500 enterprises


    关于主持 | About the Host


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    Nausheen I. Chen


    Nausheen Ishtiaq-Chen是来自巴基斯坦的电影制片人,在纽约,伦敦和中国拥有媒体关系,公关和电影制作经验。她是一名Fulbright奖学金获得者,毕业于纽约The New School,获得媒体研究硕士。她曾在巴基斯坦,纽约和中国工作超过七年,涉及社区发展,电视,影像及表演艺术等多个领域,她曾导演和制作过多部纪录片和电影短片。

    Nausheen Ishtiaq-Chen is a filmmaker from Pakistan with experience in media relations, PR and film production in NYC, London and China. She is an alumna Fulbright Scholar, and graduated with Masters in Media Studies from The New School in New York City. She has written, directed and produced several documentaries and short films and worked in community development, television, video and the performing arts for more than 7 years in Pakistan, NYC and China.


     

    活动信息 | Event Info


    时间:2018年9月1日(周六)2:00PM-5:00PM

    地点:深圳市南山区粤兴三道8号中国地质大学产学研基地2楼科技寺(科苑地铁站D出口直行80m)

    语言:访谈为英文,自由交流为英文/中文


    Time: September 1st (Sat), 2:00PM-5:00PM

    Address:  A 208 Tech Temple, China University of Geosciences, 8 Yuexing 3rd Rd, Nanshan District, Shenzhen (Keyuan Metro Station, Exit D) 

    Language: English for interview, English and Chinese for networking sessions



    活动安排 | Agenda


    2:00 pm-2:30 pm 签到 Sign-in

    2:30 pm-3:15 pm 茶歇和开场介绍 Welcome Drink & Mingle & Opening Intro

    3:15 pm-4:15 pm 嘉宾访谈、问答环节 Fireside chat, Q&A

    4:15 pm-5:00 pm 自由交流 Networking


    费用 | Fees

    早鸟票:35 元 Early-bird: 35RMB

    晚鸟票:50 元 Late-bird: 50 RMB

    空降票:70 元 At the door: 70RMB

    该票价含现场小食、饮料等茶歇费用。因Startup Grind深圳在中国大陆为非营利机构,暂时无法开具发票,请理解。

    This price includes pizzas, drinks and other snacks. We are unable to provide invoices at this point, thank you for understanding.

    *If you are having trouble RSVPing at this page, please email:geng@startupgrind.com


    活动咨询群 Wechat Group:

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    主办方 | Organizer 

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    联合主办方 | Co-organizer


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    特约合作 | Special Partnership


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    战略及社区合作 | Partnerships

    深圳谷歌开发技术使用者社区

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    Google AdWords深圳体验中心

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    创业磨坊深圳团队

     

    深圳地区负责人,张耕

    Grace Zhang, Shenzhen Chapter Director

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    Live, Laugh, Love.

    张耕(Grace)是一名活跃在深港科创社区推动者。她致力于联系志趣相同的小伙伴,推动企业家精神以及创造一些什么。中戏电影制片本科、美国Indiana University Bloomington媒介管理硕士毕业,曾任芝加哥双语科技记者,全职为深圳能源市场策划和品牌管理。在业余时间,她组织创业、互联网、IT相关活动,关注内容创业,并加入了一档博客节目 China Business Cast

    Email:geng@startupgrind.com 微信:27246054 (注明身份,来自活动行)


    Grace is an active participant in the Shenzhen-HK startup community. She contributes to the community by connecting like-minded people, promoting entreprenuerial values and doing her best to make something happen. She was once a film student in Beijing and the U.S., Chicago-based biligual tech reporter and now a marketing specialist at Shenzhen Energy. In her spare time, she organizes IT, Internet and startup related events, highly passioante about content product and has joined a podcast team called China Business CastPlease contact her at geng@startupgrind.com or add her on wechat: 27246054


    深圳地区联合总监,Jan Smejkal

    Shenzhen Chapter Co-Director,Startup Grind APEC Community Manager

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    Entrepreneur from the Czech Republic currently on a life's mission in Shenzhen, China. His experience includes building a branch of global startup, running the international trade company and being part of the Hult Prize Foundation that strives to change the world by bringing together the brightest students from all around the globe. He is passionate about startups and using the Startup Grind's amazing platform he shares his expertise and network to help, connect and educate members of the startup community. 

    Email: smejkal.jn@gmail.com

    全球合作伙伴

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    Google is committed to empowering entrepreneurs around the world through programs, partnerships, and our products.


    所有合作伙伴

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    关于Startup Grind
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    Startup Grind是一个全球性的科技创业社区,由谷歌供能,致力于帮助企业家们相互学习、相互启发和资源交换。我们在超过200个城市,85个国家举办活动,每个 月我们都会邀请到当地最牛的企业创始人、创新者、教育者和投资人来参加我们的活动,和大家分享他们的个人故事以及他们在创建公司的道路上所得到的经 验和教训。 

    我们每月的炉边访谈、社交活动和年度会议都为大家提供了充足的机会,将那些优秀的初创公司和推动这些公司发展的人们联系在一起,开拓强大的支持网 络,建成有意义的关系网和获得未来创业之路的灵感,所有的访谈视频都会上传至Youtube成为世界各地创业者的参考。想要了解更多信息,请访问 www.startupgrind.com  或者扫描以下二维码在微信上关注我们(微信号Startupgrind)

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    What is Startup Grind?

    Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 200 cities and 85 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit StartupGrind.com or follow us on twitter @StartupGrind.

     

    过往嘉宾

    Part of our Past Speakers:

    深圳地区:

    In Shenzhen:

    Laurent Le Pen,第一个在Kickstarter上筹集到1百万美元的深圳地区创业者

    Laurent Le Pen, first Shenzhener who raised 1 million on his kickstarter project omate.com

    Allison Baum, HK director of General Assembly

    Cyril Ebersweiler, (全球最大智能硬件孵化器HAXLR8R Network,SOSventure创始人)

    Cyril Ebersweiler (AXLR8R Network, SOSventures)

    Martin Li,Uber的环球开启者. Dexter Lu, 快递打车CEO

    Martin Li, Globale Launcher of Uber. Dexter Lu, CEO of Kuaididache (快的打车, Biggest car calling app company in China)

    郭列,全球最火头像应用”脸萌“创始人。

    Lie Guo, founder of FaceQ , the hottest cartoon headshot app.

     

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    李松博士,珍爱网CEO&Founder

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    CEO of Seeed Studio,柴火创客空间和深圳Maker Faire

    Internationally:

    国际:

    Linkedin创始人,Greylock合伙人,Facebook投资人

    Co-Founder of Linkedin, GreyLock Partners , investor of facebook.

    投资过Airbnb,Facebook, Foursquare, Jawbone, Coinbase, Pinterest, and Zulily

    Invested in  Airbnb, Facebook, Foursquare, Jawbone, Coinbase, Pinterest, and Zulily

    全球第一孵化器Y Combinator合伙人

    Jawbone创始人,Jawbone是可穿戴设备的开创公司,它的UP智能手环占据全球可穿戴全球可穿戴设备市场份额20%以上。

     

     

    PRESS媒体报道

     

     TechCrunch:一个自给自足的创业者的搏击俱乐部

    “One might think of it as an entrepreneurial Elk’s Club or a national, self-sustaining of local affiliate networks … a la Fight Club.”


    华尔街日报:以目标为在创业者,投资人,资本家,天使投资人,孵化器和其他人们之间建立联系的组织

    “Aimed at creating relationships among entrepreneurs and venture capitalists, angel investors, incubators or just people looking for good ideas.”

     

     

    - 进入官网查看更多See more at: http://startupgrind.com/shenzhen


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    全部讨论

    • Cora 6年前 0

      座无虚席 感觉讲的内容有点虚 不够practical。胜在营造的氛围很适合networking。

      • StartupGrindSZ 6年前

        感谢评论,内容一直是我们注重打造的方面,会继续努力进步。

    • Hillber 6年前 0

      我怎么觉得没什么干货。

      • StartupGrindSZ 6年前

        感谢参与活动,高质量的内容是我们一直努力的方向,欢迎持续关注和监督。

    • 少女无敌33???? 6年前 0

      还可以买票吗

    • Katie 6年前 0

      请问9/1 活动的票还有吗?

    • Yola垚. 6年前 0

      全英吗?英文跟不上怎么办

    活动主办方更多

    Startup Grind创业磨坊深圳

    Startup Grind创业磨坊深圳

    创业磨坊 (www.startupgrind.com)是一个全球性的旨在教育,激励,和链接企业家们的社区,本机构为谷歌的官方合作伙伴。我们每个月在全世界120个国家600个城市组织活动,采访本地的企业创始人,创新者,教育者及投资人,他们会和本地的创业社区分享他们的个人旅程以及建造伟大公司路上的经验教训。

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